What do Verizon, Always, and Covergirl have in common? One provides digital services, one femine products, and one cosmetics – but they’re all inspiring young women to be more than society says they are.
This year, these three brands launched ads focusing on words and how they effect young girls’ perceptions of themselves. Verizon’s ad focuses on the fact that society should stop demeaning adolescent girls’ love of math and science with #InspireHerMind, while Always’ (featured in our previous blogpost) viral video aims to change the insulting tone of the phrase “Like a girl,” with their #LikeAGirl campaign. In addition to these two thought-provoking videos, Covergirl recently unveiled a series of commercials entitled “#GirlsCan,” that give examples of powerful women such as Queen Latifah and Ellen Degeneres who have achieved what others said they couldn’t.
At BENEW, we believe these #BrandsWithPlans are changing the scope of business by motivating young ladies to go beyond what has traditionally been expected of them. They make way for a future in which women are at the forefront of business and thought leaders of our world. How do these three brands (or others) inspire you? Share with us on Twitter using the hashtag #BrandsWithPlans.