About Betty

Betty Newman is a corporate brand alchemist and trend forecaster dedicated to transforming corporate brands into powerful, purposeful agents of change. As the President and Creative Director of The Holding Company, a trend-forward marketing services firm, Betty has spent the past twenty years serving some of the world's most beloved brands, including Estée Lauder, Swarovski, Kohl's, Condé Nast and Absolut Vodka.

Harnessing her branding expertise and marketing foresight, Betty expanded The Holding Company with BENEW in 2014 based on the belief that brands hold the power to instill positive change in the lives of their consumers and society at large. Through her innovative humanistic branding process, Betty helps brands access their authentic purpose.
When not strategizing how to strengthen the bond between Corporate America and consumers, Betty is perpetually crafting her own marketing solutions for social change and personal growth.

Her two latest endeavors are TheEntelechyProject.com and her exclusive brand of Make It Right products which can be found at MakeItRightFairground.com.

Betty's personal outlet for her creativity includes SoulCollageⓇ (she is a trained facilitator), gardening at the Good Garden, antiquing throughout the USA and dog walking her master teachers - Jack and Mr. Peeps.